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Brand direction & identity

One direction. A coherent brand.

For brands starting out or seeking a more consistent visual direction. I work on the concept, design and rules that let an identity live beyond the logo.

Discuss your project

What we can create

  • Visual direction and brand consistency
  • Identity and brand guidelines
  • Packaging and applications
  • Consistency across channels

How I approach the work

We start with the brand context, audience and formats you need. The chosen direction becomes a system, tested in priority applications. The handover documents the decisions so others can continue the work.

The starting point

What the brand does, who it is for, existing materials and where the identity will be used. Scope and applications are agreed before the work begins.

In practice.