01
An identity that works as a system
The guidelines define horizontal and vertical versions, symbol, colours, typography and clear space. These rules allow the signature to adapt to each format without rebuilding the brand for every asset.
D’ALMA FARMLIVING · Brand direction & art direction 2025–2026
A brand with roots.
Give a nature-led farm and product brand a recognisable presence.
- My role
- Branding Director · visual identity, packaging and art direction.
Brand experience · Information design
The challenge
How can a brand remain recognisable across premium olive oil, fresh produce, labels and digital communication? The challenge combines identity and use: recognising origin, distinguishing products and finding relevant information.
Reading journey
- 01Recognise the brand
- 02Identify the product
- 03Read origin and details
- 04Recognise continuity
Decisions visible in the design
02
Quick identification, organised information
Fresh-produce labels give the brand, illustration and product name distinct areas. Origin, region and weight have dedicated fields. The same structure accommodates fig, dragon fruit and avocado, keeping reading consistent.
03
From packaging to brand expression
On the premium 500 mL bottle, the symbol repeats as a side tile and gold connects the label to the cap. On LinkedIn, I describe that colour as expressing the richness of the land and seed. The vertical film brings the identity to Instagram; the 750 mL label shows another application of the system.
The delivery
A connected set of identity guidelines, packaging applications, product labels and visual communication. The archive includes editable originals and exports, showing the system beyond the logo.
Materials behind the case
Original brand guidelines; 2026 olive oil 750 mL label; fresh-produce label exports; premium 500 mL assets and Instagram film.
The journey is an interpretation of the design materials, not consumer field research. No sales results, usability validation or industrial launch are attributed.
Premium 500 mL · Instagram
Original Instagram asset.