Hello, I’m Joana.

A curious eye.
A clear direction.

I’m Joana Lopes Mesquita, a Full Stack Designer and Branding Director. I work across visual identity, digital product and communication — disciplines that meet whenever a brand needs to present itself consistently.

I also specialise in creating organisation systems for projects and teams: structures, processes and ways to track work. Joolomee is the signature of my independent work. I like to follow an idea through to its application: understand the context, find the direction and care for what reaches people.