Brand and art direction
I define concepts, identities and application rules. At D’ALMA and CarlaGonçalves, I oversee coherence between the brand, physical touchpoints and communication.
Joana Lopes Mesquita
Design leadership.
From vision to delivery.
Senior Product Design Manager · Full Stack Designer · Branding Director
I’m Joana Lopes Mesquita. I have worked in design and branding since 2019, connecting strategy, user experience and execution. As a Senior Product Design Manager, Full Stack Designer and Branding Director, I work across products and brands from problem definition to implementation.
Let’s talk
7+years in design and brandingSince 2019
4+years working with CogniFitSince March 2022
Design leadershipProduct, brand and quality
Leadership, in practice.
My work spans research, requirements, information architecture, user flows, wireframes, prototypes, UI and front-end development. I structure design and brand systems and create organisation systems for projects and teams. Leadership means setting direction, maintaining coherence and making feedback useful to the people delivering the work.
Product, systems and delivery
I connect UX/UI decisions to implementation. Independent end-to-end work at CogniFit combines interface design, front-end, visual assets and product communication.
Design judgment and quality
At Taste Labs, I review UX/UI, usability, accessibility, hierarchy, consistency and interaction in AI-generated work, turning evaluation into structured, actionable feedback.
My background.
Print-friendly profileJun 2026 · Present
CogniFit
Associate Partner · Product & App Development
Independent development of mental-health app projects using CogniFit technology. Working with the company since March 2022.
Jun 2026 · Present
Taste Labs
Senior Designer Critique
Critical evaluation of AI-generated products, websites and interfaces. Feedback on UX/UI, accessibility, usability and visual quality.
Jan 2025 · Present
D’ALMA FARMLIVING
Branding Director
Brand and art direction for hospitality and organic commerce: identity, guidelines, packaging, labels and communication.
Jul 2019 · Present
CarlaGonçalves
Branding Director
Brand concept and visual identity, applied to appointment cards, storefront graphics and exterior signage.
Jan 2026 · Present
TCPI International
Senior Graphic Designer & Marketing
Industrial maintenance B2B communication: video, corporate presentation and stationery.
Mar 2022 · Jun 2026
CogniFit
Full Stack Designer · Senior Visual Designer · Marketing Designer
Full Stack Designer (2022–2026): UX/UI, front-end, visual identity and SEO. Senior Visual Designer (2025–2026). Marketing Designer (2022–2026): campaigns, B2B/B2C email, app stores, video and PT/ES/EN adaptations.
Jan · May 2024
Agência Modal
Graphic Designer
Banners, posters, photo editing and merchandise for event communication.
Dec 2022 · Oct 2023
DualClinic Saldanha
Head of Design
Previous role. Visual direction for social campaigns and promotional materials for facial and dental services.
May 2021 · Feb 2022
Albinet
Graphic, web and interior design · Internship
Experience in UX/UI, landing pages, 3D projects, graphic materials and digital communication.
Jul 2016 · May 2021
PT Contact
Customer retention and support
Understanding customer needs, product communication and support in Portuguese, English and Spanish.
Sep · Oct 2015
Inditex
Public relations
Customer service, finding product alternatives and store organisation.
Background on LinkedIn ↗ · Updated October 2026. Experience years do not add overlapping roles together.