Questo caso studio è presentato nella versione originale in inglese.
Digital design & communication
CogniFit · MindFIT
Different experiences. The same care.
Context
The CogniFit work shown spans several touchpoints: game interfaces, product communication, store assets and MindFIT email onboarding. Each piece addresses a different situation, from discovering a product to understanding a message or recognising an action on screen.
My contribution combines visual design, interfaces and communication. “Accept yourself” belongs to MindFIT email onboarding; MindED and store materials present the product in promotional contexts. Grouping these deliverables by purpose makes the breadth of the work visible without conflating marketing, in-app experience and ownership of complete flows.
Reading and interaction flow
An editorial synthesis of the presented materials, prepared for this case. It is not a documented production or research workflow.
- Discover the product
- Understand the message
- Recognise the action
- Continue in the relevant channel
Il mio ruolo
Game interface design, MindFIT email onboarding and digital communication design.
Problem
Support different moments in a cognitive training platform: discovering the product, getting started and returning to engage.
Constraints
Research
Options considered
Decisions & why
“Accept yourself” is part of MindFIT’s email onboarding at CogniFit. Illustrated landscapes give the message room. Game layouts and hierarchy follow each experience’s visual world. Campaigns make the offer easy to understand.
A reading of the presented artefacts, not a reconstructed research or testing process.
Components & system
Consistency can be examined through message hierarchy, image treatment, screen compositions and brand elements recurring across assets. Email, store and interface formats have different requirements; they should not be described as one design system without an original inventory demonstrating that connection.
Outcome
A selection from an ongoing collaboration across product and marketing. Work is grouped by purpose to clarify the design contribution in each context.
Learnings
Motion design e video
Storie in movimento.
Promotional films I created for MindFIT, BabyBright, MindED and JustLove.
CogniFit
MindFIT · email onboarding
Game interfaces
Campaigns
CogniFit · Driving
Visual composition of App Store marketing materials.
A product sequence
CogniFit · Developers
Video creation and editing for brand and product communication.
CogniFit · CogniSport
Video creation and editing for brand and product communication.