— About
Joana.
Designer, developer, and creative director. Full stack — from first sketch to last deploy.
“A brand can be wonderful, but it needs to be seen by the right people. That's where I come in. I build brands from the ground up — and rebuild them to be unforgettable.”
Full Stack Designer & Creative Director based in Portimão, Algarve, Portugal. Over 7 years working across brand identity, web design & development, UI/UX, creative direction and motion. Clients across Portugal, Spain and worldwide — from global cognitive-health platforms to boutique farm hotels.
— Process
How I work.
- 01
Listen
Free 30-min discovery call. I want to understand the story before I design the shape.
- 02
Map
Strategy — objectives, audience, competitors, positioning. Nothing moves without it.
- 03
Explore
Two to three visual directions. You react, we refine. No ego, no fluff.
- 04
Craft
Full design system or build — every pixel, every interaction, intentional.
- 05
Launch
Delivery, handoff, and 30 days of care. Always one message away.
— Toolkit
The stack I trust.
- Figma
- Adobe CC
- VS Code
- Next.js
- Tailwind CSS
- Webflow
- Blender
- After Effects
- Python
- Procreate
— Timeline
Seven years, told briefly.
- 2026Joolomee — Independent creative studio, serving clients remote worldwide.
- 2025Branding Manager · D'ALMA® FarmLiving — Luxury hotel + bio commerce brand system.
- 2025Freelance · TCPI International — 21-slide deck + corporate motion video.
- 2024Designer · Agência Modal — Event identity & materials, Porto.
- 2022Full Stack Designer → Senior Visual → Marketing Designer · CogniFit.
- 2022Head of Design · DualClinic Saldanha — Campaigns, B2C ads, creative direction.
- 2021Designer & Web Designer · Albinet — UX/UI, landing pages, 3D, HTML/CSS.
- 2019 →Branding Manager · CarlaGonçalves — Concept, logo, visual identity (ongoing).
Let's build something extraordinary.