Diese Fallstudie wird in der englischen Originalfassung gezeigt.
Context
TCPI International communicates industrial maintenance services to business audiences. Technical content needs a structure that helps readers identify the offer, distinguish service areas and follow a presentation without relying on dense text blocks.
My work brings together presentation design, editorial hierarchy and institutional video. The materials show how imagery, headings and composition organise B2B communication. This case focuses on the delivered communication, without attributing undocumented sales or usage outcomes to it.
Reading and interaction flow
An editorial synthesis of the presented materials, prepared for this case. It is not a documented production or research workflow.
- Introduce the company
- Organise service areas
- Show technical capability
- Support the next conversation
Meine Rolle
Presentation design, hierarchy and editorial composition.
Problem
Organise an industrial maintenance services presentation into a clear sequence for business communication.
Constraints
Research
Options considered
Decisions & why
Red, diagonals and industrial photography establish continuity across slides. Headings and diagrams distinguish capabilities, company evolution and service offering.
A reading of the presented artefacts, not a reconstructed research or testing process.
Components & system
The editorial system connects headings, layout grids, technical imagery and branding. Consistent pages support different content; video adds a time-based sequence to the same communication. The presentations and film are the available evidence, rather than a claim of a digital component library.
Outcome
A corporate presentation with different levels of information, from the cover to technical content. The pages below are exports from the original document.
Learnings
From context to detail
