Pink flamingo against a dark background

remember me, joolomee

Full-stack design.

Joana Lopes Mesquita

7+years of design experience

  • Product Design Strategy
  • UX/UI Design
  • Design Systems
  • Brand Strategy
  • Web Design
  • Graphic Design
  • Motion Design

02 / Projects

From concept
to the final detail.

Product, brand and communication.

7 clients

03 / What I do

I see the whole.
I design the details.

I connect product strategy, interfaces and brand identity. I set priorities, develop the visual language and follow the work through to execution.

01 / Expertise

Product strategy & UX

Deciding what to build first when business goals, user needs and constraints point in different directions.

Problems I solve

  • Drop-offs and broken user journeys
  • Conflicting, unprioritised requirements
  • Complex information architecture
  • Unvalidated features before development

My approach

I organise requirements, content and priorities into journeys, information hierarchy and interfaces. The case studies explain visible design decisions and identify research still to be documented.

Intended outcome

Make the proposition understandable, prioritise relevant information and connect each interface decision to the page objective.

Talk to me

04 / Brand story

Why
a flamingo?

It started with a flamingo hanging from a fairground stall. At first, I barely noticed it; then I could not get it out of my mind.

To win it, I had to burst three balloons. I did it on my own, on the first try, and took it home. It is a small story, but a very me one: when something truly matters, I do not sit and wait. I find a way, even when it is difficult or takes me beyond my comfort zone. That flamingo eventually gave Joolomee its name.

01

Three balloons. One try.

The challenge looked simple, but it required precision. I hit all three on my first attempt. A small moment that revealed a much larger conviction.

02

Determination

When an idea stays with me, I do not let it pass. I find the path, persist and do what it takes to turn intention into an outcome.

03

Head held high

The flamingo became a reminder to move forward with confidence, especially when the journey is demanding or takes me beyond my comfort zone.

04

Flexibility and balance

Adapting without losing identity, shifting perspective and keeping balance: qualities of the flamingo and principles I bring to life and work.

“When I truly want something, I do not sit and wait. I go after it.”
Talk to me
Joana Lopes Mesquita in the studio

·International practice

7+ years in design · Client relations & sales since 2016

Joana Lopes Mesquita · Profile

Senior Product Design Manager · Design Leadership

My background
in design.

I work across product design, visual communication and brand direction. I bring 7+ years in design and client relations and sales experience since 2016. At CogniFit, I created landing pages and digital materials; for D’ALMA, identity and packaging. Leadership and critical design evaluation connect this work.

Areas of expertise

  • Product strategy & discovery
  • UX/UI & design systems
  • Design leadership
  • Brand & creative direction
  • Client communication & sales (since 2016)
  • Business & stakeholder alignment
7+years in design
since2016speaking with clients & sales
4+years in cognitive products
3professional languages
3+countries I have worked with
LinkedIn Curriculum